4 The Parks (4TP) is a nonprofit based in New York City, dedicated to restoring and maintaining public parks while fostering community connection to shared outdoor spaces. They approached me to lead the creation of their visual identity from the ground up, developing a cohesive brand system rooted in nature-inspired imagery, organic forms, and earthy tones. My work included logo design, full brand identity development, and website design to establish a strong and professional digital presence. I created social media templates, short-form video content, and supported promotion for 4TP’s first Annual Gala to help build awareness and engagement.