4 The Parks (4TP), a nonprofit focused on restoring and maintaining public parks, approached me to help bring their mission to life through a strong and engaging visual identity. They needed a cohesive brand presence that would inspire community involvement, reflect their appreciation for nature, and clearly communicate their purpose. Through collaborative ideation, we developed a brand that not only felt authentic and energizing but also incorporated nature imagery and outdoor elements to strengthen their connection to the environment.

I led the logo design and brand identity development, carefully integrating nature-inspired visuals such as organic shapes, earthy tones, and outdoor motifs. This was complemented by typography and a color palette that evoked a sense of the natural world. I also created short-form video content for social media and designed a set of reusable templates to maintain visual consistency and impact across future campaigns. Additionally, I helped manage social media content and promotion for 4TP’s first-ever Annual Gala, ensuring the event received the attention and engagement it deserved.

Hard Skills: Logo design, brand identity, typography, color theory, Adobe Creative Suite (Photoshop, Illustrator, InDesign), short-form video editing and social media content creation, creative direction, digital content strategy

Soft Skills: Creative collaboration and direction, client communication, problem-solving, strategic thinking, project management, feedback integration, storytelling