Lead Designer
DISCO & TONE
Objective: Create a logo, graphic and clothing design for Disco & Tone, a vibrant Pilates studio in West Hollywood, California. The studio wanted the logo to reflect a funky, 80s-inspired aesthetic with a cosmic vibe, capturing the fun and unique atmosphere that distinguishes it from traditional fitness spaces. The goal was to design a visual that blended bold, retro elements with a sense of movement and wellness, appealing to a trendy, health-conscious audience who loves to work out while embracing a playful, high-energy vibe.
My Role: As the lead designer, I was responsible for crafting a distinctive logo that reflects Disco and Tone's dynamic, upbeat approach to Pilates. The logo needed to combine elements of fitness, movement, and a playful, disco-inspired aesthetic to create an image that resonated with the studio's target demographic. The logo was to be featured on the studio’s merchandise, and I was responsible for ensuring the designs were cohesive with the brand identity, visually striking, and fostered a sense of community and style that aligned with the studio’s unique culture.
Skills/Tools Used:
Hard Skills: Adobe Illustrator, Adobe Photoshop, Branding, Merchandise Design
Soft Skills: Creativity, Collaboration, Communication, Attention to Detail, Trend Awareness
