FEAT
Freelance Graphic Designer
Objective:
Feat Clothing, a growing fashion brand, that has over 129,000 followers on Instagram, approached me to refresh their social media presence with vibrant, creative, and engaging content. They wanted to infuse a bold, energetic, and visually striking aesthetic that reflected my unique design style. In addition to revamping their social media feed, they tasked me with designing custom graphics and illustrations for new clothing collections, in collaboration with the CEO of Feat, Taylor Offer, and the Design Team.
My Role:
As the freelance Graphic Designer at Feat, I was responsible for designing the illustrations and graphics featured on the clothing, as well as creating promotional graphics and videos for social media to showcase new collections and product drops.
Skills/Tools Used
Hard Skills: Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, CapCut Video Editor
Soft Skills: Collaboration, Communication, Organization, Problem-Solving
#MYFEATCampaign
Overview:
The #MyFeatCampaign was designed to showcase how different individuals, including the brand’s CEO, Taylor Offer, style their favorite Feat Clothing pieces. The campaign aimed to engage the community by inviting customers and influencers to share their own unique takes on styling Feat fits, with the hashtag #MyFeatCampaign inspired by Calvin Klein’s #mycalvins campaign. In addition, the 'How We Style Feat' segment highlighted Feat’s employees' personal approaches to fashion, offering a behind-the-scenes look at how they curate their signature looks.
My Role:
As the graphic designer for this campaign, I was responsible for creating visually engaging graphics for both Instagram and Instagram Stories. My graphics showcased dynamic content featuring Taylor Offer, CEO of Feat, and outfits curated by other employees. Each design was crafted to capture the playful yet comfortable essence of the brand, highlighting Feat’s commitment to both style and comfort. The graphics incorporated vibrant typography, modern compositions, and visually striking layouts, reflecting the brand’s unique blend of fashion-forward designs and wearability.
INSPIRATION
DELIVERABLES
FEAT holiday
Overview:
The goal of the Feat holiday social media campaign was to elevate Feat Clothing during the winter months by blending style and comfort in a way that captured the spirit of the holidays. Drawing inspiration from vintage and retro holiday posters, the campaign created a nostalgic, yet modern aesthetic that resonated with holiday shoppers. The graphics were meant to highlight how Feat’s cozy, stylish pieces made the perfect gift for friends and family while making Feat the go-to brand for holiday gifting and seasonal style.
My Role:
As the lead graphic designer for this campaign, I was responsible for crafting a series of social media posts featuring nostalgic, vintage holiday poster graphics that infused a festive, retro charm into the Feat social media feed. These eye-catching designs showcased Feat’s versatile, cozy fits in a way that felt both timeless and contemporary. In addition to the visuals, I created holiday gift guides that spotlighted the brand’s most-loved items, marketing them as the perfect gifts for every holiday celebration.
INSPIRATION
Deliverables
Find your feat
Overview:
The #FindYourFeat campaign was made in collaboration with Feat Clothing's CEO, Taylor Offer, and the Social Media Marketing Specialist to create a new apparel collection, featuring the "Find Your Feat" hat, t-shirt, and sweatshirt. The collection embodied an aspirational and vintage aesthetic, with a focus on nature, dreaminess, and the concept of personal growth. The design symbolized that Feat is a journey ahead, with the mountains representing the obstacles and challenges that one must overcome in order to achieve their goals. The campaign aimed to connect with the community by encouraging individuals to embrace their own personal journey and challenges, while celebrating the sense of adventure and determination that defines the Feat brand.
My Role:
As the graphic designer for this campaign, I was responsible for illustrating the graphics for the apparel and mocking up these designs onto the clothing. The designs incorporated elements that emphasized the idea of a journey, using mountains as symbols of the obstacles that stand in the way of reaching one's goals. I worked closely with the Feat CEO and Social Media Marketing Specialist to ensure the designs captured the aspirational, vintage, and nature-inspired vibe of the collection, while reinforcing the message that the road to success is a journey filled with both challenges and growth. The final mockups showcased how these powerful visual themes were brought to life on the t-shirt, sweatshirt, and hat, encapsulating the spirit of overcoming obstacles and pushing forward. Additionally, I was responsible for creating social media promotional posts and videos to generate excitement and engagement around the collection. These posts were designed to visually align with the campaign's aesthetic, combining elements of nature, vintage design, and aspirational messaging. The graphics were crafted to capture attention and drive conversation, helping to elevate the #FindYourFeat campaign across Instagram and other social media platforms.
INSPIRATION
Final Product
Sophie was always incredibly detail-oriented, hardworking, and efficient. She consistently delivered high-quality designs that met our needs and deadlines, making the process so much easier for me. Her communication skills were excellent, and she was always open to feedback and adjustments, which made collaborating with her a seamless experience. It was truly a relief having someone so reliable and skilled on the team.