The #FindYourFeat campaign was made in collaboration with Feat Clothing's CEO, Taylor Offer, and the Social Media Marketing Specialist to create a new apparel collection, featuring the "Find Your Feat" hat, t-shirt, and sweatshirt. The collection embodied an aspirational and vintage aesthetic, with a focus on nature, dreaminess, and the concept of personal growth. The design symbolized that Feat is a journey ahead, with the mountains representing the obstacles and challenges that one must overcome in order to achieve their goals. The campaign aimed to connect with the community by encouraging individuals to embrace their own personal journey and challenges, while celebrating the sense of adventure and determination that defines the Feat brand.

As the graphic designer for this campaign, I was responsible for illustrating the graphics for the apparel and mocking up these designs onto the clothing. The designs incorporated elements that emphasized the idea of a journey, using mountains as symbols of the obstacles that stand in the way of reaching one's goals. I worked closely with the Feat CEO and Social Media Marketing Specialist to ensure the designs captured the aspirational, vintage, and nature-inspired vibe of the collection, while reinforcing the message that the road to success is a journey filled with both challenges and growth. The final mockups showcased how these powerful visual themes were brought to life on the t-shirt, sweatshirt, and hat, encapsulating the spirit of overcoming obstacles and pushing forward. Additionally, I was responsible for creating social media promotional posts and videos to generate excitement and engagement around the collection. These posts were designed to visually align with the campaign's aesthetic, combining elements of nature, vintage design, and aspirational messaging. The graphics were crafted to capture attention and drive conversation, helping to elevate the #FindYourFeat campaign across Instagram and other social media platforms.