Overview:
The #MyFeatCampaign was designed to showcase how different individuals, including the brand’s CEO, Taylor Offer, style their favorite Feat Clothing pieces. The campaign aimed to engage the community by inviting customers and influencers to share their own unique takes on styling Feat fits, with the hashtag #MyFeatCampaign inspired by Calvin Klein’s #mycalvins campaign. In addition, the 'How We Style Feat' segment highlighted Feat’s employees' personal approaches to fashion, offering a behind-the-scenes look at how they curate their signature looks.

My Role:
As the graphic designer for this campaign, I was responsible for creating visually engaging graphics for both Instagram and Instagram Stories. My graphics showcased dynamic content featuring Taylor Offer, CEO of Feat, and outfits curated by other employees. Each design was crafted to capture the playful yet comfortable essence of the brand, highlighting Feat’s commitment to both style and comfort. The graphics incorporated vibrant typography, modern compositions, and visually striking layouts, reflecting the brand’s unique blend of fashion-forward designs and wearability.