Sweetfeet is a performance sock company that creates high-quality products for high-quality moments. The brand is rooted in helping people push toward their goals and connect across sports. As the Graphic Designer for Sweetfeet, I developed custom illustrations and graphics for performance apparel, translating brand concepts into cohesive designs across garments and packaging. I helped solidify the brand kit and visual identity, ensuring consistency across products, packaging, and event collateral used for product launches and in-person brand experiences.