Tasked with designing the SydneyMaeStyle logo from concept to final execution, I translated Sydney’s vision into a refined, editorial, high-fashion brand mark through thoughtful discovery and active client listening. I explored typography, form, and visual balance to create a logo that feels modern, elevated, and reminiscent of luxury fashion publications. The final mark reflects the brand’s editorial sensibility while serving as a strong, recognizable foundation across digital and print touchpoints.