SydneyMaeStyle, a personal stylist launching her own styling company, approached me to help establish a strong and cohesive brand identity from the ground up. She wanted a look that felt modern, sophisticated, and aligned with her personal aesthetic. My goal was to create a visual presence that would resonate with her target audience and position her brand confidently in the competitive styling industry. This included designing a custom logo, building a fully responsive website from scratch, and producing engaging short-form video content tailored for social media.

As the lead designer for SydneyMaeStyle, I was responsible for crafting the brand’s visual identity. I designed the logo from scratch, developed a custom website that reflects her brand story and services, and created short-form video content optimized for platforms like Instagram and TikTok to support brand visibility and client engagement.

Hard Skills: Logo design, web design (UI/UX), responsive web development, branding and visual identity creation, typography and color theory, short-form video editing (Instagram Reels, TikTok, etc.), social media content creation, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Squarespace

Soft Skills: Creative direction, client communication and collaboration, time management, problem solving, adaptability, attention to detail, strategic thinking, brand storytelling