SydneyMaeStyle is a personal styling brand founded by stylist Sydney Klotz, focused on delivering modern, sophisticated fashion guidance tailored to individual clients. From the ground up, I led the creation of a cohesive brand identity that aligned with her personal aesthetic and positioned the brand confidently within the styling industry. My role included designing a custom logo, developing a fully responsive website, and shaping the overall visual system. I also produced short-form video content optimized for Instagram and TikTok to support brand visibility and client engagement.